Cali stop

I'd heard of the California stop (where you roll through the stop sign instead of coming to a complete stop) before I moved out here, but didn't really understand why people did it. Now that I've lived here for a little while, if you're in any sort of residental area then there's a stop sign every block or two. It gets really lame having to stop 4 times every 1/4 mile. So you end up just rolling through the stop signs....